Happy Thursday guys!
Have you guys seen Karen Walkers Summer 2014 eyewear campaign?! The designer always comes out with some of the most amazing campaigns for her eyewear and the new spring 2014 campaign dubbed ‘visible’ is no different. Walker partnered with the United Nations’ ITC Ethical Fashion Initiative and what’s so amazing about this campaign is that she did not only use the talents of Kenyan artisans, but used them as faces for the campaign…. amazing right!!
“Not Charity, Just Work”….. is the motto of the initiative that basically aims to promote sustainable business over aid dependency. So, the designer tasked some of Kenya’s finest micro-producers, designers and artisans with designing and producing an array of pouches to be sold with every pair from her latest eye wear range. The artisans who include the tailors, metal workers, machinists and some members of the Maasai group who worked on beading work were then put in front of the camera and used as stars of the campaign. I absolutely loved the portrait images which were beautifully captured by Derek Henderson.
I love this campaign and how Karen Walker used her sunglasses to not only highlight but also celebrate Kenyan artisans.
What do you guys think of the campaign?
See more behind the scenes of the project here.
Thank you for passing by…